Website review
Roofing business 2
Prepared by Sample Agency. 5 issues found that are likely to be costing enquiries.
This is a sample, so the business name, website and proof links are hidden. A real pack shows all of them.
- Business
- Roofing business 2
- Type
- Roofing business
- Area
- Denver, Colorado
- Checked on
- 2026-10-05
What we found
No secure connection High impact
- What we found
- The site has no secure connection, so browsers label it 'Not secure' next to the address.
- Why it matters
- Browsers label the site 'Not secure', which puts people off sending an enquiry.
- What fixing it involves
- Install a security certificate, usually free through the hosting company.
Not set up for phone screens High impact
- What we found
- The site is not set up for phone screens, so mobile visitors get a shrunken desktop page they have to pinch and zoom.
- Why it matters
- On a phone the page shows as a shrunken desktop page that has to be pinched and zoomed.
- What fixing it involves
- Add the mobile viewport setting and make the layout adapt to narrow screens.
Slow to load on a phone High impact
- What we found
- On a phone the main content takes 9.3 seconds to appear in Google's own speed test.
- Why it matters
- Most local searches happen on a phone. When the main content takes this long, many visitors go back to the search results before they see it.
- What fixing it involves
- Compress and resize images, delay scripts that are not needed straight away, and add caching.
Phone number cannot be tapped Medium impact
- What we found
- The phone number on the homepage is plain text, so someone on a mobile cannot tap it to call.
- Why it matters
- Someone on a mobile has to copy or memorise the number instead of tapping to call.
- What fixing it involves
- Turn the number into a tap-to-call link.
No description for search results Low impact
- What we found
- The homepage has no description for search results, so Google shows whatever text it picks from the page.
- Why it matters
- Google has to pick its own snippet, which is often a poor advert for the business.
- What fixing it involves
- Write a short description for each main page.
How these were checked
Each point is something anyone can see on the public website, checked on the date above. Nothing here comes from private data, and where a link is given you can confirm the point yourself in a minute. Websites change, so a point may already have been put right.